[boredguy8]

Really? Lots of people regularly switching their detergent?

[wmeredith]

Yes, really.

Do this: pretend you own Tide. Do you want people pressing a button that sends you money for more tide, or do you want them going here: https://www.google.com/search?q=laundry+aisle&espv=2&biw=144...

[hackerews]

Oh yea. Commodities. Competing to win marginally against a well-known set of consumer value drivers.