| this actually reminds me a bit of the amazon echo in that it is completely and totally household dependent. i have an echo and think it's completely amazing. my friend, basically has siri in his pocket and doesn't understand my crazy-love. the difference is that he's a single guy with his own apartment who always has his phone or computer within reach. i'm not. my house is a family of four (me, the beautiful wife, a couple pre-teen boys) with a large common area filled with lots of traffic and commotion. the kids don't have phones. my wife and i have phones and computers, but they're not always in reach. whether she's making everyone's lunches in the morning, i'm playing munchkin with the boys, she's helping them with homework, i'm washing dishes after dinner, etc. -- it's rarely convenient (not to mention the poor social etiquette around the dinner table) to whip out a phone and do any 60-seconds-or-more task. with a family, you are kind of forced to be fully engaged most of the time. this means we use the heck out of the amazon echo for the shopping list (also the music player, weather check, and timers for the boys) out of pure, unadulterated convenience. in a busy household, it may sound cliche, but it's EXTREMELY convenient to just say "alexa, add sandwich bags to the shopping list" and the like while you're elbow-deep into putting away leftovers. but having a free, physical button that magically reorders trash bags or detergent or paper towels placed in the very location where you would consume such things? magical! because, again, in a busy household there are about a thousand other things you need to get to by the time you notice "oh, we're almost out of toilet paper" and inevitably, you'll catch yourself standing in costco next week trying to remember all the things you were almost out of. and these are just the benefits to me -- for tide? this seems like a huge opportunity for brand lock-in and is probably even a joint venture between them and amazon. |
The shopping list is one win. It's also convenient just to ask the weather as I'm about to head out the door, for example.