[jeromeribot]

I think you've certainly got under the skin of the effect with these thoughts. As you say, the hardest thing might be the initial requirement to convince practitioners of whatever system you're designing to not focus on the reward to the extent that it dissuades them from opting in in the first place.

Thanks for the comments. Ps the content on coglode.com certainly has application to areas like marketing, but it's more broad than that, with a focus on product and behaviour system design. Knowing how we think is critical to help promote any kind of behaviour: charitable donation, greater health and wellness, stronger loyalty and customer satisfaction, achieving life goals and so forth.

Would be great to hear if ou guys have any ideas on what we could improve.

Cheers,

Jerome, Coglode writer