[lnlyplnt]

there's no reason we can't have both. Uber can always have an option to disable ads if the user isn't interested in saving money.

[rprospero]

I thought you were going the other way around. There's no reason that we can't have both: Uber could charge us and still show us ads. It works for Comcast.

[krschultz]

There is also heavy advertising on existing transit. Subways, buses, and taxis in New York are plastered with ads.

[jjulius]

Oh absolutely. While I despise advertising for my own personal reasons, I know that there are plenty of people out there who would happily accept a free, ad-based version of these services (assuming it's possible for this model to actually generate enough revenue).

[rglullis]

What would you do if Netflix/Amazon/Google/Apple started thinking it was acceptable to both display ads and charge you?