[kimdouglasmason]

It's a technique that one uses to cut through with people who don't care about anything but the bottom line.

Essentially, you say that first and foremost, it's bad for business. Plus, it also has some negative effects on society and the ability for people to participate as equal members in society; you know, for airy fairy types with lofty ideals in ivory towers who care about such things.

It's somewhat upsetting that people see the need to frame things this way, but unfortunately it's an effective way to deliver a message without being 'partisan' (whatever that is).