[pravda]

I agree with everything you said, but I found most disturbing in the article was: "You can make a sneaker equally well in many parts of the world, but you can’t sell it for $300 unless you’ve built a story around it."

So when Beats®, Monster Cable® and Bose® trick the weak-minded into overpaying for commodity products, that is a good thing?

"The value added is in the brand — how it is imagined, presented, sold and sustained" Gee, we used to call that the "rip-off"