[arfliw]

>Why would pre-IPO Facebook take their money?

Two main reasons:

1. Control: Traditional investors want power. Board seats. Founders like Zuck who want to retain control would be able to do it if they funded via the crowd. Right now he has (rare) voting control but if he had funded via the crowd he could have had 100% control. Every single board seat.

2. Leverage: If they wanted VC money for their advice and connections etc -- but they didn't want to give up the aforementioned control, they could use crowdfunding (or the threat of crowdfunding) as leverage. This leverage could also be applied to deal terms like amount raised, valuation etc. Competition is great for negotiations.