[ianes]

I like his suggestion to replace 'Standard Model' with the name 'Core Theory'

"The quantum revolution gave this revelation: we’ve finally learned what Matter is. The necessary equations are part of the theoretical structure often called the Standard Model. That yawn-inducing name fails to convey the grandeur of the achievement, and does not serve fundamental physics well in its popular perception. I’m going to continue my campaign, begun in The Lightness of Being, to replace it with something more appropriately awesome: Standard Model → Core Theory"

[melling]

Is this a joke? Sounds like some bureaucratic decision where you'd create a committee to come up with New Coke. Most people aren't going to care.

[morenoh149]

You'd be surprised. Yes it must be grounded in soundness but a cool name never hurts.

[tomelders]

I bet the folks who coined the term "global warming" sure wish they'd thought of "climate change" first.

[GFK_of_xmaspast]

You do know the history of those terms and the replacement of one by the other, right?

[evanb]

Science Sparring Society had an interesting (and short) episode on this recently:

http://www.acmescience.com/2015/02/sss-14-global-warming-vs-...