[pyre]

How do you market a variable cap where the actual value of the cap is a moving target depending on the circumstances?

[vidarh]

That should not be our problem. If they find that difficult to communicate without lying (by calling it "unlimited"), perhaps they should set a non-variable cap.

[prof_hobart]

That's something they are already presumably doing (it's what "fair usage" equates to), and isn't the problem.

The problem is making the marketing claim that this is "unlimited" when it's not. Call it "almost unlimited" or something similar and you're fine.

[Lawtonfogle]

Market it based on the rules by which it moves.