[jerf]

Ah, but how will they?

Startup: "Hey, Comcast, I'm a new startup trying to provide bundling services for all the fragmented streaming services out there! We feel we can offer a real win-win for both you and our customers by making it easier to subscribe and consume your service! And look at this awesome new Angular UI we built for your service that runs on Node.js backed by Mongo! It's web-scale!"

Comcast: "Sorry, kid, we have every intention of being the Uber-service. Have a lawsuit."

Startup: "Um, okay, well, that burns down our runway a bit. In the meantime, fake it 'till you make it! Hey, HBO, we're a new startup that can win-win yada yada webscale!"

HBO: "Sorry, kid, we have every intention of being the Uber-service. Have a lawsuit."

Startup: "Ack, now my runway is even shorter. Hey, Amazon..."

Amazon: "Sorry, kid, we're already the Uber-service and we intend to stay that way. Have a lawsuit."

Startup: "Shit."

Netflix: "No, we're the Uber-service! And also, have a lawsuit."

Startup: "Chapter 7 ho!"

Aereo: "Nice try, kiddo. Have a beer. Sucks, donnit?"

[ctdonath]

Apple: "Hey, Netflix & Hulu & Crackle & ... & HBO, we can double your revenue overnight if you'll consent to our bundling service."

Netflix & Hulu & Crackle & ... & HBO: "OK."

(Simplistic, yes; you fill in the details.)