[maxerickson]

I wonder if the NYT meta header is just a similar flag leaking out, or if it is something that can be abused client side to never have ads.

It's totally unsurprising that it would be a CMS feature, I'm a little taken aback each time I see a crass juxtaposition on smaller sites (more out of surprise at them not doing it than any particular personal sensitivity to it).

[soneil]

I took a look at the first result that popped up (http://www.nytimes.com/2015/03/26/world/europe/germanwings-a...) and interestingly, this ad_sensitivity tag is set to "tragedy". I'm curious to know what other options there are now - whether this is boolean, or a sliding scale.

[krishy]

The options are:

- Show ads - No ads - Tragedy

[breakingcups]

Do you know the difference between tha latter two?

[nkozyra]

Well I can think of another readily-available client-side option to avoid seeing ads.

It's unlikely that the meta tag itself has any real relevance - some aspect of the CMS might be coopted for this purpose and I imagine its original intent was for injecting meta tags.