[albedoa]

I'm just going to note that the people most frequently mentioning the "Apple is Doomed" narrative are Apple apologists themselves.

I see the claim mirrored in your article, also stated as fact:

Strangely enough, the people doing the most service to the narrative of Apple’s impending “doom” are Apple apologists themselves.

Is it discussed or supported beyond that? Sorry if I missed it.

[flomo]

The article alludes to Guy Kawasaki's 'evanga-list' back in the 1990s which seems to be the source of the "Everyone thinks Apple is doomed" meme. I don't know if anyone has written up the whole story, but it's been discussed on various Mac fora over the years.