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by enahs-sf
4098 days ago
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Jan Koum actually stated at Startup School that whatsapp started monetizing to REDUCE load because they were acquiring users too fast and that it backfired, ultimately leading to profitability. From a strategic standpoint, whatsapp puts facebook in a great mobile position in a lot of emerging markets outside the US. |
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On what planet can the act of becoming profitable be considered a "backfire"?