[FireBeyond]

No. There's a big qualifier.

Running to the press works great, /if and only if/, you have enough of a following or already have that groundswell of popular opinion behind you.

If not, be prepared to be either ignored, 'shut down', or get the immediate reprieve you were seeking, and then after the media has died down, run into a brick wall.

[mikeash]

I don't know about that. Seems to me that the one major requirement is that you need to actually be in the right, and Apple needs to be in the wrong. If you run to the press for some perceived slight that nobody else cares about, you'll get roasted no matter how popular you are. If you got legitimately screwed by Apple, you'll generally get results even if nobody knew about you before. (Everybody loves an underdog story, after all.) I'm sure these factors can swing it for marginal cases, but, well, don't do it for marginal cases.