[seabee]

Android is the leader by market share but iOS leads mind share.

Android isn't a strong brand. Samsung, HTC, Sony, LG et al put their own corporate branding ahead of whatever Android version they use. Amazon barely mentions its existence. Apple and Samsung are probably the only strong brands in mobile right now and Apple is a lot further ahead.

[rdsnsca]

Apple leads in the most important metric profit share. They took 93 % of the smart phone profit last quater.