[asmosoinio]

I'm pretty sure JacobAldridge was using "owning Google keyword" as an example, and did not mean that you could actually own a Google keyword today by buying it from Leapfish.

You get exclusivity to a Leapfish keyword, and this might be the equal of owning a Google keyword if they go big.

[JacobAldridge]

That's exactly my point. It's a gamble - how likely is it any of the new search-based start-ups will overtake Google? - but it could pay off.