As someone with little music production interest, from first seeing the novation launchpad in Madeon's Pop Culture youtube video, I always thought there must be some unrelated uses. The art installation your team did looks great, the first application shows how they could be useful for demonstrating cellular automata.
Yup. They're the guys responsible for Madeon's photography + video content. Their work is phenom! They do work for DJ Snake, Tchami and Mercer as well.