[brk]

This was done in the 90's, but I can't recall the company name. I bought a handful of keywords that related to my market at the time.

I expect this go-around to end equally badly.

[staunch]

I said the exact same thing to someone, and couldn't remember the name of the company either. It's killing me. Who knows the name of the late 90s company selling keywords, like "pizza", for millions.

Update: Goto.com is what I was thinking of, I think.

[agbell]

They became Yahoo! Search Marketing.

[authentic]

You're probably thinking of RealNames.

[brk]

Yeah, I'm pretty sure that was it now that you mention it.