[moe]

Moreover Rolex are said to retain their resale-value pretty well.

A Rolex can live 30+ years, be re-sold or inherited many times, and still work like on the first day. Some of them even increase in value.

Resale value of the Apple watch? Well, after 2 years it's a slab of gold with obsolete electronics inside. After 4 years it's a slab of gold with obsolete electronics and a dead battery inside...

In just a few years your $10k watch will be worth as much as the material its made from, minus the cost to salvage it...

[Rexxar]

I think they will do an exchange program for the gold watches when the second version will be out.

[XorNot]

Doesn't matter. A watch you get upgraded every year? It's not a watch - it's not a complete item any more. Rolex's retain their value, in part, because the complete item stays in service - thus the history of the device is maintained.