[yosh]

It's interesting Kogi BBQ is mentioned, because that to me is an example of the dysfunction around Twitter.

Twitter started out as an SMS service, yet these days they cannot reliably deliver SMS messages. Kogi is awesome food, so whenever I visit LA, I turn on SMS delivery for Kogi's messages on Twitter. This would be a really great feature, since when I'm out for the evening I may try to stop by Kogi for some food, and it's great to get updates about where they are in relation to me, and if they're running late due to traffic (which happens a lot in LA). Except the last two times I was in LA, Twitter didn't send about half the updates to my phone. Which makes it not useful at all.

The Kogi case is a great application for one-to-many SMS updates, but Twitter completely drops the ball on that. Yet Twitter is so popular, there isn't really room for a more technically competent service to provide value. As we've seen already, merely cloning Twitter, even if you do it better, isn't enough.

The world could use a popular, reliable one-to-many SMS delivery platform. Instead we're stuck with Twitter. It's sad.