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by astrodust
6076 days ago
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Interesting that one of the "non-scam" examples described in this article is Free Credit Reports, a company that has run afoul of the FTC for hitting people with a $14.95 a month charge after their so-called free report. Doesn't sound like a scam at all... |
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In the US there are four major consumer credit bureaus (Experian,Equifax,TransUnion,Innovis). The Fair and Accurate Credit Transactions Act of 2003 included a proposed rule change to require credit bureaus to offer a free credit report, once per year, to anyone who asked.
Experian fought this proposal tooth and nail. They lost.
So they rolled out freecreditreport.com, with it's scammy operations and unavoidable advertisement.
I guess if you can't beat 'em, then carpet-bomb the market with ads to confuse people, seed Fear, Uncertainty and Doubt into the whole idea of 'free' credit reports and make a few bucks on the side. (The other bureaus quickly followed suit with their own operations)
On the plus side, these scam-tactics are specifically addressed (somewhat) in the Credit Card Act of 2009.