[mkohlmyr]

That simply isn't reasonable. Name one business other than maybe network providers who's revenues grow in direct proportion to incoming packets, regardless of content?

You can't disregard any business that doesn't fulfil that property as being "eventually unsustainable".

[dreamins]

My comment was a bit more general than pure "packet". I agree thats where the disconnect between low lever service provider and customers come - providers revenues and expenses are "packets", while they don't always translate to revenue for customers.

However my note was about general "traffic", if one sells video views for example, and revenues do not grow inline with adjusted to [almost always decreasing] bandwidth costs sooner or later that will become a big problem.