[DrJokepu]

I can't help but think that this approach cannot work anymore in the current communicational golden age. We really have social media, twitter, blogs. Content accessible to the public is not constrained by publishers anymore. If you're a big organization, people want to hear things from your employees directly and not from the usual boring PR channels, and they find a way to do so because it's so easy.

I believe companies have to embrace allowing their employees to communicate independently while making it clear that what they say is not the official position of the corporation. There's simply no other way, the age of controlled communication channels is just over. A good example is MSDN blogs - anyone at Microsoft can launch his or her blog and talk about whatever they want (except, of course, confidental information).