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by VieElm 4105 days ago
Blizzard has a huge fan base and have had much success with recent games like Hearthstone and the build up to Heroes of the Storm is also looking very promising. SC2 has stagnated and Diablo had missteps but they've made bold steps in trying to fix those problems. I don't think Activision's stewardship of Blizzard and EA are even in the same league. Blizzard has maintained a very unique and powerful brand with almost Nintendo level IP. There are a lot of characters from Blizzard games that are well known.

Also Blizzard's' international presence is very large.