[Chichikov]

I haven't bothered to look at Russians' responses to Uber, but the whole idea must seem strange to any Russian. It has been normal in Russia since the fifties to flag down cars (i.e. everyday, private traffic) on the street and pay a driver for a lift. Usually the fare is cheaper than a taxi (I don't remember ever calling a taxi in Russia). The drawback is that not all drivers are headed in your direction, but then again, it's only a matter of time till someone who is comes along (this problem is further ameliorated by drivers who moonlight as gypsy cabs and will take you wherever for the right price).

My point is that the service that Uber provides is viable primarily due to largely baseless social conventions (i.e. middle-class paranoia). If the fare is all that matters to a given consumer, then any car/driver will do. If security matters more than fare, then taxis will do. Uber is operating in a gray area between these extremes and as soon as A) we cease fearing our neighbors (I believe that the decline of suburbia and renewed urbanization will eventually take us there) and B) taxi services will begin offering better technical solutions, Uber's service will become largely obsolete.