[oimaz]

I disagree. Describing it as "It is like X but with Y" devalues the true value of the product

[iamdave]

Or narratively describes the product to customers already accustomed to the value add of product x, but need ancillary features and benefits not present in x. I'm of the opinion that comparing one product to another only devalues the one if the other is objectively a bad product.

[danudey]

I enjoyed Paul Haddad's take on this approach: https://twitter.com/tapbot_paul/status/568133811591974912

[michaelbuddy]

Now comparing destroys value? TIL.