[thinkzig]

They can truly measure the value of the service by charging for it and seeing what service providers are willing to pay.

All the fake phone number does is measure how many phone leads the site generates, but it does nothing to measure the value of those leads. What if it generates 30 leads a month from consumers that are a bad fit for the service provider? On the other hand, what if it's 3 leads a month that turn into valuable business?

I'm with the plumber on this one. If you're trying to gain favor with a business you don't do it by hijacking their name and representing them as something they are not.

HelpHive got this one wrong.