[darkstar999]

> a notable amount of people are hesitant to give them access to personal data.

I bet this number is much lower than you think it is. People outside of the tech/hacker scene don't care about privacy (in this context). "Who cares if Facebook knows that I went to McDonalds?"

[fizzbatter]

I tend to agree with that, regardless. My general take is that i want life empowering features driven by data. Of course, i would prefer to not give X company my data, but until a home-brew solution comes to light it's unrealistic for me to expect privacy and these types of features. In the end, i want the features. I want Google Now (well, i want what it represents.. it still sort of sucks haha).