[dragonwriter]

> I find surprising that sites like Gigaom and Dr. Dobbs which actually try to provide value to their users with original content, die because their ad revenues are not suffice to cover up their costs, while site like Buzzfeed, filled with clickbaity headlines, and dumb articles, pass $100M in revenues.

Sure it is -- but if you are selling eyeballs, then the content is king is content that is geared to get eyeballs and get the maximum number of ad views out of them.

If you are selling content to those consuming it directly, then the utility of the content to the consumer is the key thing -- but that's different than the advertising-supported model.