[bkolko]

I can't say the FDA process is the most fun thing I've ever done, but it's been a great opportunity to bring the rock-solid engineering framework to our product development. We use a combination of in-house testing and external testing labs to get the rigor required by regulatory agencies.

Probably the most important part of startup culture that's letting us innovate differently is the ability to create product development processes that prioritize human centered design. It means we develop and test in a different order, and our failure criteria for tests are not just about function, but also about form.