[base]

If someone is going to integrate with your API in PHP as an example, why not use a full open source shopping cart where they have more control?

[jHoldroyd]

Because we’re quicker and easier to implement. That gives the developer much more freedom to be creative with their application, especially if they’re working within a budget or short timeframe.

Our API also allows you to pick and choose the components you want, you can build more than just a website, your data is accessible on mobile or at a physical retail store all from the same platform.