[zo1]

Slightly off-topic. Does anyone know the origin of this (frankly weird) terminology of scrum "master and "coach"?

Merits of the actual methodology aside, I just have to admit that it rubs me the wrong way. Is it really that necessary to indicate that most places don't have scrum-like qualities in their processes, and require someone certified to "teach" or "coach" it to them?

[jordanb]

I think they were trying to come up with new words for the role of "Project Manager" and "Process Consultant" that didn't sound so waterfall-y.