[esusatyo]

Here are the videos discussed in the article: http://www.apple.com/watch/films/

The interesting thing is, Apple did not show the Gold video in the event at all. They showed all the other videos.

[TazeTSchnitzel]

So I wasn't just imagining it! I thought they'd missed the gold one.

[lifeformed]

Are there non-Quicktime mirrors? Chrome doesn't even tell me I need Quicktime, the video just doesn't work at all.

[xuki]

https://www.youtube.com/watch?v=dDAP9OWtQro https://www.youtube.com/watch?v=ijex5274t_c https://www.youtube.com/watch?v=ibklpzKai-o

[zxcvgm]

maybe they wanted to avoid people talking about how they managed to use less gold in the watches.

http://leancrew.com/all-this/2015/03/apple-gold/

[bidatzi]

If you watch the gold video (or read the article), you'll see they're not using anything remotely similar to the process in that MMC patent. It's essentially a conventional alloy, mechanically hardened.

[morcheeba]

Do you mean like Hublot? http://www.hublot.com/en/craftsmanship/materials

stop trolling; they aren't trying to rip you off.

[jedrek]

Spot on.

A Rolex submariner weighs about 135g. Let's pretend that all but 35g of it is gold (it's less, but w/e). So we're at 100g of 18k gold. Now, 18k gold is 75% by mass, equal to 75g of 24k gold or $2900.

The cheapest, non-gold submariner costs $7500.

Buying gold watches to get the gold - or even considering the value of their alloys when buying them - is as dumb as doing the same with computers.

[Cookingboy]

I don't know what you were talking about, I watched the event live and the gold video was definitely shown.

[macintux]

I watched it too. They showed aluminum and stainless steel, but no gold.