[gretful]

Before all those late-night commercials in the late '90's ("Make $70K a year!!!") only people that were interested in computers chose a career in them. We make, on average, twice the national average (for U.S.) salary of our peers: people that want the bucks will move in, whether they enjoy bits and bytes or not.

[Cthulhu_]

TBF, software development itself is only a relatively small part of the whole tech industry - marketing, communications, recruitment, even food supply and whatnot are all part of it. Just because there's more people that want to work for one of the cool companies, doesn't mean they're actually infringing on the domain of the weird nerd hacker/programmer.