[zb]

It's possible to make that exact argument in reverse. Those goals are, if not quite universal human values, products of a rich and extremely broad-based cultural tradition.

In contrast, being data-driven means selecting goals that are easy to measure without any attempt to justify them as intrinsically more valuable than other, more difficult to measure goals.

The reality is that goal-selection is always at least somewhat arbitrary, and words like 'data' and 'science' can be and often are used as a cudgel anyone who might support different (arbitrary) goals.