[adrusi]

The fact that they're successful is selection bias. Of course the examples he give will be successful, because otherwise they would be obscure and readers wouldn't no what he was talking about.

But while he argues that focusing on data is probably not the most effective way of running a startup, the main point of the article is stated in the title: that even if a data-driven startup is successful, it'll have no character.

Obviously not every startup needs character, so take from that what you will.