[hueving]

Focusing on the customer enough does not ensure uniqueness. It is very possible to be in a market where customers needs are satisfied.

[pknerd]

Zappos?

[hueving]

Zappos is not unique. They don't have a monopoly on anything and ultimately sold out to Amazon probably because there wasn't a way to grow much beyond their market of people who pay premiums on everything to get easier returns.