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by lancewiggs 4117 days ago
And Drucker's Innovation and Entrepreneurship a bit latter that decade. I recommend all of them and also Porter's 5 forces update article in HBR.
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And I won't be surprised if someone pops up with a Sun Tzu quote before long.

(I'll leave Ecclesiastes 1:9 as an exercise for the reader.)

Supreme excellence consists in breaking the enemy's resistance without fighting.