[tomjen3]

My brother - who is not a programmer, but skilled enough to run Linux - has just started using adblock a couple days ago. We are in that other part of Europe.

My point is that adblock usage doesn't seem to be nearly as prevalent as we assume - at work (where everybody has admin rights on their work machines) maybe 10% of the non technical users have it. The point that makes people install it seems to be youtube ads.