[imfletcher]

while i've not spent much time with the "nosql" products, its mostly because i've decided to stay SQL. The bottom line is that most humans think of data the same way SQL thinks about data. When you talk to people outside of engineering (i.e. mgmt or customers), they expect the product to be able to do things that SQL does naturally (normalized data for easy changes to things like 'user name', join and sort based on a variety of cross cutting properties, etc). You can always make both do the same thing eventually, but one will fight you more than the other....