[PakG1]

All that went away, but record label executives endured some short-term pain of analog dollars becoming digital pennies. They had to start signing artists to 360 deals that gave them a cut of more than just album sales. The movie and TV industries looked at the music industry and said, "We need to be careful that doesn't happen to us." Because for movies and TV, there are no live performances and so on that can make 360 deals lucrative. It's a game theory question as to what's the best thing to do. Will your utopia truly arise in the future or will it not? And Netflix is possibly the only company willing to make a real move and find out. The rest are frozen with fear that analog dollars will become digital pennies.