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by damonpace
4112 days ago
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You can build a lean website on CPC advertising...but it's hard to build a real business based on that. Advertising should be viewed as supplemental revenue, rather than the main business model. I assume that's why GigaOm began to shift over to the subscription model. It could also be one of the reasons Google just came out with the "Contributors" beta last week. They may have realized the CPC ad model does not pay enough and content creators need better business models to make it worth their time. |
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