Sure, every once in a while I'm sure someone has a bad experience with their support but I feel it's a well-accepted notion that Apple has the best support in the consumer tech industry. A few sources I found in a couple minutes of searching:
I've dealt with Dell, Microsoft, Acer, Asus, and HP in the past on multiple occasions for each, and it was always a headache. With Apple, it was always as simple as walking into the store and walking out with my issues resolved. I've even had them fix a keyboard that broke due to my fault on an out of warranty machine for just the cost of parts. The fact that you can go to a physical location and get service puts them on a different level.
I have to fly or take a ferry to get to an Apple Store. There isn't one on Vancouver Island. So it's great when you can get to one, but if you can't the support is not so good.