[garethsprice]

A high-end mechanical watch also functions as a store of value - most "blue chip" brand watches can be resold and a decent part of the cost recouped (or, in rare cases, a profit made).

Consumer tech is generally the opposite, where the resale value rapidly declines to zero as technology rapidly improves.

A $17k Apple Watch is far, far more expensive than a $17k Breitling or Rolex when considering total cost of ownership and how much it'll be worth in 5 years.