[cheald]

That's a fine intention, but I sometimes like to compile code or use Chrome.

[jbrooksuk]

I don't think that you're the target audience - along with the majority of us here.

[gurkendoktor]

Then who is the target audience? Casual Facebook users will probably install Flash the moment they unbox the machine.

[adamlett]

Students and teachers are the target audience. Salespeople are. Business people are. These people all have serious computing needs that are better met by an ultraportable device with long battery life than by anything that has more horsepower or more ports.

Casual Facebook users are not a target audience for anything, because almost everybody is a casual facebook user, including people who do 3D animation or need to compile huge codebases.

[gurkendoktor]

The grandparent post was talking about all-day battery life, not about horsepower or ports.

But I don't see that being realistic, yet, because (a) the new MacBook has less battery life than the 13" Air, (b) OS X is messier than iOS (system daemons love to run at 100% CPU once in a while), (c) as you said, almost everyone is a casual Facebook user and runs terrible crap like Flash. (iOS is at an advantage here again)

But yeah, it is a great device for people who only open their laptops occasionally and can recharge at night.

[nostrademons]

This seems to be true, but then I wonder who they expect to develop the software for their target audience?

[brorfred]

People that buy Macbook Pro's?

[kalleboo]

Web developers

[jbrooksuk]

I'm a web developer and I can say that the new MacBook doesn't make me want to buy it because:

1. 12" is a weird size for me. I'd prefer 15" Pro edition.

2. One connector isn't enough, even with the adapter, I'd need more.

[jordanthoms]

Well it's possible that one of these days Google will fix the huge battery drain Chrome causes on OSX.....