[rmc]

What's in it for the companies? I presume easier and better candidates to interview. Many companies have to wade through a sea of rubbish applicants, interview some and get no-where. If they can make it easier for the companies to get people, that's what's in it for them.

[asadlionpk]

companies will be able to get better candidates (who aren't usually applying for jobs actively) if they are willing to pay. Just like a free market.