Yik Yak has been racking up some controversial media coverage for quite some time now, and before it came along, some of its predecessors were doing the same. I doubt this is the result of some intentional strategy on a competitor's part. And if it were, it's a short-sighted strategy. All that this bad press is accomplishing is getting Yik Yak more and more coverage, and thus, more and more public exposure. It might also have a "forbidden fruit" effect: making non-users more and more curious about using it.
I'm sure you've heard the old expression, "No publicity is bad publicity." There's some truth to that, especially when your business or brand kinda-sorta benefits from being seen as edgy or controversial.
Please. The service is controversial to begin with and they seemed to have shady practices in trimming out posts mentioning competitors. This imagined anti-competitive thing is just fear mongering. A quick search here shows less than a handful of posts that might be considered negative.
I'm sure you've heard the old expression, "No publicity is bad publicity." There's some truth to that, especially when your business or brand kinda-sorta benefits from being seen as edgy or controversial.