[jboggan]

No, that's not a very nice thing to say. Everyone can get a little obsessed over their projects or ideas from time to time. There's no karmic penalty for being wrong about a unsolved mystery nor should there be.

[slaction]

There is something wrong with it when you openly admit to profiting from the story.

Give it a few months and I'm guessing we'll see a story about how well his "social experiment" worked.