[JDiculous]

> you fix it by changing the prevailing gender makeup

Yes. This is the only way to stop men from making assumptions. That's what I said in my original post ("there's nothing that will ever prevent people from making assumptions until the tiny minority stops being such a minority"). To get more women in tech, more women have to pursue tech. Unlike what this article touts, telling men to assume feminine women are developers isn't going do much if anything until more feminine women become developers (which would be awesome!).

Women already get affirmative action and special groups/scholarships, yet they're still not choosing to pursue tech from an early age. I think this means two possible things: (1) girls naturally are less interested in tech, (2) parents, teachers, and the environment steer girls away from tech. Maybe (2) causes (1), or maybe it's biology.

I'd like to see more articles discussing (2) rather than seeing yet another article lamenting the fact that women commonly get mistaken for designers/recruiters at tech conferences. That's not the reason women aren't studying CS in high school (just like I'd imagine that's not the reason why men don't pursue nursing), the issue is much deeper than that.