Adblock Plus has completely sold out due to their ''acceptable ads'' policy which whitelists 300+ ad feeds including most native ad networks (taboola, outbrain) and even some banner display ads now - basically, anybody who will pay them a little ransom. How can you claim to be an adblock client when you purposefully don't block the majority of ads?!
Adblock is a category of apps not a single company. There are plenty of alternatives to support. As mentioned, uBlock is excellent. I hope they don't pursue the same commercial path as they become more popular.